Increased Response from Buyers

Market statistics indicate that the right condition, terms, and price will attract the highest number of qualified buyers which will in turn produce top value for the you, the seller.

Faster Sale

The market clearly demonstrates that a house priced correctly sells in less time. This saves you money in carrying costs, mortgage payments, and other ownership costs.

Higher Net Proceed

When your home is priced right a buyer is less likely to make a low offer out of fear of losing out on a good home. Often times, multiple offers are made simultaneously. This means a higher net proceed for you in terms of lower carrying costs and higher actual sales price.

Risks of Overpricing

Longer Marketing Period

Buyers shop by comparison and it is highly unlikely that a buyer will pay more for your property than for a similar property. By the time a home is reduced to market value, potential buyers are anxious to know why the home has been on the market so long and may wonder what is "wrong" with the home.

Ultimately Lower Sales Price

Starting out high and periodically reducing the sales price of your home may send the wrong message to potential buyers. Experience show that the higher a seller tries above Fair Market Value, the lower the home will ultimately sell.

House Does Not Sell

This is the greatest risk of all. As a general rule, a buyer simply will not pay more than market value for any home.