You may accept an offer, which you later regret and then spend months, perhaps in litigation, to free your property in order to put it on the market once again.

You have but one property to show; today, homes are bought by comparison.

You may not know how to write a contract that is certain to be valid.

The average buyer will not admit freely to you his likes and dislikes about your property. Yet these must be brought into the open.

You may find that a buyer’s personality conflicts with yours, thereby losing a good sale. The real estate professional, as a third party, can diplomatically consummate the sale.

Most buyers seek the services of reputable brokers because they realize the pitfalls of direct negotiation.

The real estate professional will enlist the services of fellow real estate people, giving you the advantage of the entire local real estate sales force.

The real estate professional will price the property to sell at a fair market figure and in a timely manner. Owners often overprice the home making it less marketable or under price is causing them to lose valuable equity.